Starting a moissanite jewelry business or scaling an existing one hinges on finding a wholesale supplier that delivers consistent quality, reliable lead times, and pricing that lets you compete in a crowded market. Too many new resellers learn the hard way that the cheapest moissanite on Alibaba comes with porous silver, mismatched stones, plating that tarnishes in weeks, and zero after-sale support—leaving them with returns, chargebacks, and damaged customer trust that costs far more than any per-unit savings.
HOLYCOME's moissanite wholesale program is built for jewelry retailers, e-commerce sellers, bridal shops, independent designers, and private label brands that need production-grade quality at true factory-direct pricing, backed by a dedicated account team, quality guarantees, and the option to private label or OEM custom designs. This page explains exactly how the program works: who qualifies, pricing tiers, MOQ requirements, reseller benefits, payment terms, shipping, sample orders, warranty, and the step-by-step process to open a wholesale account. If you have been buying moissanite from trading companies or marketplace middlemen and want to move to a direct factory relationship, this guide covers what you need to know.
Who Our Wholesale Program Is For
We work with six primary categories of B2B customers, each with slightly different needs and onboarding processes:
- Independent jewelry retailers and bridal shops — Brick-and-mortar stores that stock moissanite bridal and fashion jewelry for walk-in customers. Typical order sizes: $500–$5,000 per reorder.
- E-commerce sellers (Shopify, Amazon, Etsy, TikTok Shop) — Online retailers who need reliable stock, fast fulfillment, and (optionally) blind dropshipping to end customers. Typical order sizes: $1,000–$10,000/month recurring.
- Independent jewelry designers — Designers who need a manufacturing partner to cast and set their own designs or who use our settings as base components. Typical order sizes: $2,000–$20,000 per production run.
- Private label brands — Brands selling under their own name/brand on moissanite, seeking OEM production with custom logo stamping, custom packaging, and proprietary designs. Typical order sizes: $10,000–$100,000 per production run.
- Distributors and regional wholesalers — Companies that buy in bulk to resell to smaller retailers in their region or country. Typical order sizes: $20,000–$200,000+ per order.
- Chain stores and department stores — Multi-location retailers needing coordinated bulk replenishment with barcode labeling, EDI integration, and compliance documentation. Typical volumes: 5,000+ pieces per quarter.
We do not sell to consumers at wholesale prices, and we require reseller verification (business registration, resale certificate, or equivalent proof of business) before activating wholesale pricing for new accounts. Our wholesale program is global—we currently serve over 480 active wholesale customers in 47 countries, with the largest concentrations in the United States, United Kingdom, EU, Australia, Canada, and the Middle East.
Pricing Tiers and Volume Discounts
Wholesale pricing is tiered by total order value (or by piece quantity for individual SKUs), so higher-volume orders automatically receive lower per-unit pricing. All prices below are in USD, per-piece, for stock designs in 925 sterling silver with rhodium plating and DEF/white VVS1 moissanite (premium grade). Pricing for other plating colors, solid gold, or colored moissanite is quoted separately.
| Tier | Order value (USD) | Discount off catalog | Avg. stud earring | Avg. solitaire ring | Avg. pendant | Avg. tennis bracelet |
|---|---|---|---|---|---|---|
| Starter wholesale | $500–$1,999 | 40% off MSRP | $8–$18 | $22–$55 | $15–$35 | $55–$130 |
| Growth wholesale | $2,000–$9,999 | 50% off MSRP | $7–$15 | $18–$45 | $12–$28 | $45–$110 |
| Premium wholesale | $10,000–$49,999 | 55% off MSRP | $6–$13 | $16–$40 | $11–$25 | $40–$95 |
| Distributor | $50,000–$199,999 | 60% off MSRP | $5.50–$11 | $14–$35 | $9.50–$22 | $35–$85 |
| Master distributor | $200,000+ | 65% off MSRP + custom terms | Custom quoted per SKU based on volumes | |||
MSRP reference prices (for context): a 1ct DEF VVS1 solitaire ring retails for $299–$699 depending on brand. Our wholesale price at the Growth tier is $25–$40 per piece, leaving healthy margins for retailers even after marketing, packaging, and overhead. Exact per-SKU pricing is published in our wholesale price list, available to registered accounts via the wholesale portal. Pricing is reviewed quarterly and adjusted for raw material (silver, gold) and moissanite cost changes; locked pricing for 90 days is available on POs placed above $10,000.
Minimum Order Quantities (MOQ)
| Order type | Total MOQ | Per-SKU MOQ | Per-size/plating MOQ | Notes |
|---|---|---|---|---|
| Sample order (first order) | $200 (5+ pieces) | 1 piece per SKU | 1 piece per variant | First-time buyers can mix any SKUs/sizes at near-wholesale to evaluate quality |
| Starter wholesale (mixed SKUs) | $500 | 2 pieces per SKU | 1 piece per variant | Can mix categories, sizes, plating colors freely |
| Stock design reorder | $300 | 2 pieces per SKU | 1 piece per variant | Existing wholesale accounts; lower total MOQ on reorders |
| Stock design bulk (single SKU) | $500 | 10 pieces per SKU | 5 pieces per variant | Per-SKU volume pricing kicks in at 20+ pieces |
| OEM with logo stamping | $1,000 | 10 pieces per SKU | 5 pieces per variant | Free logo stamp setup on orders over $2,000 |
| Custom packaging | $1,000 | 50 packaging units | — | Custom boxes, pouches, cards with your logo |
| Custom OEM design (from CAD) | $5,000 | 30 pieces per SKU | 10 pieces per variant | Includes custom wax/rubber mold (mold fee waived at 100+ pieces) |
| Solid gold production | $5,000 | 10 pieces per SKU | 5 pieces per variant | 10K/14K/18K white/yellow/rose gold |
Low-MOQ flexibility is one of the core advantages of working with us. Many factories demand 50 or 100 pieces per SKU for silver moissanite jewelry—an impossible threshold for new sellers building inventory across multiple designs. Our mixed-SKU model lets you test 20+ designs in your store for under $1,000, then scale up the winners in larger quantities.
Wholesale Reseller Benefits
Registered wholesale accounts receive a comprehensive support package designed to help you sell moissanite effectively, not just buy it:
Pricing and Payments
- 40–65% off MSRP based on tier (see pricing table above)
- Tier upgrades after cumulative order value is met (no application needed—automatic)
- Payment terms: Net-30 available for orders over $10,000 after 3 successful orders (subject to credit approval)
- Payment methods: bank wire transfer, credit card (Visa/MC/Amex, 3% processing fee), PayPal (4.5% fee), Western Union, Alibaba Trade Assurance, Letter of Credit for orders over $50,000
- USD and EUR invoicing available
- 90-day price lock on confirmed POs above $10,000 (protects you against silver price volatility during production)
Product and Marketing Support
- High-resolution product photography — Professional white-background and lifestyle photos of every SKU, free for registered wholesale accounts to use on your website and social channels (no watermark, no HOLYCOME branding).
- Product videos — 360° and hand-model videos for top 200 SKUs available for download.
- Wholesale catalog PDF — Updated quarterly with new SKUs, pricing, and specs.
- CSV/Excel inventory feed — Complete SKU list with pricing, weights, stone sizes, and stock status for bulk import into Shopify/WooCommerce/Amazon.
- GIA-sourced educational content — Fact sheets on moissanite properties (hardness, refractive index, heat resistance sourced from GIA and manufacturer technical data) that you can adapt for your product pages and customer education.
- Custom photo shoots — Available for OEM custom designs (small fee applies).
Operations Support
- Dedicated account manager — Single point of contact for ordering, production updates, and after-sales issues. No support tickets passed between departments.
- Real-time production tracking — Your account manager sends photos and production updates at each milestone (wax, cast, set, finished) for orders over $5,000.
- QC photo confirmation — Before shipment, you receive photos of finished goods for approval. You can request rework before shipping if anything is not to spec.
- Stock reservation — Standing orders reserve production capacity for repeat SKUs, guaranteeing stock availability even during peak season.
- Dropshipping (blind) — Orders can be shipped directly to your end customers with no HOLYCOME branding, no invoices in the box, and your packing slip/brand materials included. $1.50 per-order handling fee plus shipping.
- Barcode labeling (FBA-ready) — UPC/EAN barcodes and Amazon FBA-ready packaging available for e-commerce sellers.
Quality and Warranty
- 1-year workmanship warranty on all pieces (prong security, plating adhesion, stone integrity)
- Manufacturing defects replaced free of charge, including shipping both ways
- Pre-shipment QC: every piece goes through 9-point QC and is photographed before packaging
- Replacement stones and repair service available for customer-damaged pieces at cost (helpful for retail jewelers offering repair services)
Shipping and Lead Times
We ship worldwide from our Wuzhou factory and from our US fulfillment partner in California (selected stock SKUs only, for US wholesale customers seeking 2–3 day delivery). Available shipping methods:
- DHL Express — Standard recommended method. 3–5 business days worldwide, tracked, insured. $25–$60 for packages under 2kg; scales with weight.
- FedEx/UPS Express — 3–5 business days, comparable to DHL.
- EMS/ePacket — Cheaper but slower (7–15 business days). Not recommended for high-value orders.
- Air freight (bulk) — For orders over 100kg, airport-to-airport or door-to-door. 5–10 days. Significantly cheaper per kg than express; recommended for orders over $10,000.
- Sea freight — For orders over 500kg or container-sized orders. 25–40 days door-to-door. Lowest per-unit shipping cost.
- US stock fulfillment — Selected best-selling SKUs stocked in California for 2–3 day UPS Ground delivery to US wholesale customers. No customs/duties for US buyers on domestic stock shipments.
All international shipments are declared at wholesale value with appropriate HS codes (HS 7117.19 for silver jewelry, HS 7113.11 for gold jewelry). We work with our customers' preferred customs brokers when needed and can provide Certificate of Origin documentation for orders that qualify for preferential tariff treatment.
Production Lead Times
| Order type | Production time | Shipping time (Express) | Total door-to-door |
|---|---|---|---|
| Sample order (in-stock) | 1–3 days | 3–5 days | 5–8 days |
| Stock design, under 100 pieces | 7–12 days | 3–5 days | 10–17 days |
| Stock design, 100–500 pieces | 10–18 days | 3–5 days (or air freight) | 13–23 days |
| OEM with logo/packaging | 18–25 days | 3–5 days | 21–30 days |
| Custom OEM design (from CAD) | 25–35 days | 3–5 days | 28–40 days |
| Q4 holiday rush (Oct–Dec) | Add 5–10 days | Add 2–3 days | Plan 30+ days |
Private Label / White Label / OEM
Many of our wholesale customers sell under their own brand, and we offer a full private label/OEM service stack:
- Logo stamping: Your logo is stamped (laser engraved for small logos, hand-stamped for larger) inside ring bands, on earring backs, and on pendant bails. Free setup fee on orders over $2,000.
- Custom packaging: Branded jewelry boxes (velvet, paper, leatherette), pouches (microfiber, velvet), hang tags, warranty cards, and polishing cloths printed with your logo and brand colors. MOQ 50 units per packaging SKU.
- Custom designs: From a sketch, photo, or CAD file, we can produce entirely custom designs in silver or gold. Custom wax/rubber mold fees ($50–$150 per design) are waived on production orders over 100 pieces.
- Custom stone colors: Blue, green, yellow, pink, champagne, black, and gray moissanite available on OEM runs.
- Custom plating: Custom gold tone, black rhodium, two-tone, tri-color, and matte finishes available.
- Brand-exclusive designs: For clients with ongoing orders over $50,000/year, we can sign a non-compete agreement committing not to sell your proprietary designs to other customers or on our B2C channels.
OEM orders require a signed manufacturing agreement (we provide our standard contract, which covers IP, quality specs, delivery dates, payment terms, and defect liability) and a 30% deposit to begin production, with the remaining 70% due after QC photos are approved before shipment.
Returns and Defect Policy
We operate a straightforward defect policy because we do not want our wholesale customers to absorb manufacturing defects from our factory:
- Manufacturing defects (prong not set, stones loose or falling out under normal wear, plating peeling/flaking within 6 months under normal wear, broken chains/solder joints, mis-sized rings) are replaced free of charge, with return shipping covered by us.
- Shipping damage (pieces broken in transit) is covered by shipping insurance; we file claims and send replacements at no cost to you.
- Wrong item / wrong size shipped is replaced immediately with expedited shipping at our cost.
- Customer change-of-mind returns (non-defective returns) are not accepted on wholesale orders (your own retail return policy covers your end customers). For sample orders, unused pieces in original packaging can be returned within 7 days for store credit.
Defect claims must include photos of the defect (and original packaging, if shipping damage). Claims are reviewed within 48 hours and replacements are typically shipped within 3–5 business days of claim approval. Our field defect rate across all wholesale customers over the past 12 months is 0.4% (4 pieces per thousand shipped), and our defect resolution time (from claim to replacement in hand) averages 12 days.
How to Open a Wholesale Account
Opening a wholesale account is straightforward and typically completed within 24 hours on business days:
- Register. Email wholesale@holycome.com or use the wholesale inquiry form on our contact page with your business name, website/social channels, country, and estimated monthly order volume.
- Verification. We confirm your business identity via business registration, resale certificate, VAT/EORI number (EU), or equivalent documentation. This is required to comply with export regulations and to prevent consumer access to wholesale pricing.
- Account activation. You receive wholesale portal login credentials, our current price list (Excel/PDF), product image pack (Google Drive link), and our new-account welcome kit with shipping and QC details.
- Sample order (optional but recommended). First-time buyers typically place a $200–$500 sample order with a mix of SKUs to inspect quality, plating, stone quality, and packaging in person before committing to a larger production run. Sample orders ship within 1–3 days if items are in stock.
- First production order. Once samples are approved, you place your first production order via email, wholesale portal, or directly with your account manager. 30% deposit starts production for orders over $2,000; smaller orders are paid in full upfront.
FAQ
Do you offer dropshipping?
Yes. We offer blind dropshipping directly to your end customers with no HOLYCOME branding, no invoices in the package, and your packing slip/brand materials enclosed. Dropshipping fee is $1.50 per order plus shipping. Same-day shipping is available for in-stock SKUs on orders placed before 2pm China time.
Can I get product photos for my website?
Yes. All registered wholesale accounts get free access to our complete product photography library (white-background and lifestyle shots, no watermark, no HOLYCOME branding) plus video assets for top SKUs, downloadable via Google Drive or our wholesale portal.
What is the minimum first order?
First-time sample orders start at $200 (5+ pieces, mix any SKUs/sizes/plating). First production wholesale order minimum is $500 with mixed SKUs.
Do you offer payment terms (Net-30)?
Net-30 terms are available for orders over $10,000 after you have completed 3 successful orders with us, subject to credit approval. Contact your account manager to apply.
Can I sell your products on Amazon/Etsy/Shopify?
Yes. We serve hundreds of active sellers on all major e-commerce platforms. We provide UPC barcode labeling, Amazon FBA-ready packaging, and CSV inventory feeds to make listing fast and simple.
Do you sign NDAs for custom designs?
Yes. We sign mutual NDAs and, for ongoing OEM clients over $50k/year, non-compete agreements preventing us from selling your proprietary designs to other customers.
Whether you are a new Etsy shop testing your first 20-piece inventory order or a multi-location chain store planning a 10,000-piece holiday buy, the HOLYCOME wholesale program is structured to scale with you. Our factory has been producing moissanite jewelry for 12 years, we ship to 47 countries, and our 0.4% defect rate and dedicated account management are why over 70% of our wholesale customers have been with us for more than three years. Register for a wholesale account or email wholesale@holycome.com with your business details to get started—most accounts are activated within 24 hours and we can usually ship a sample order the same week.