Moissanite Wholesale Program

An Australian online jewelry retailer ordered 1,200 pieces of mixed moissanite jewelry (rings, earrings, pendants) from a Chinese trading company in 2024. They thought they were buying direct from a manufacturer—based on the company's website, Alibaba listing, and factory photos. The price was 22% below comparable quotes. When the shipment arrived, they discovered three problems: stones in 14% of pieces were below the advertised VVS1 clarity (closer to SI1-SI2), rhodium plating wore off within three weeks on 23% of silver pieces, and the trading company had simply brokered the order from three different small factories—none of which answered their emails when they tried to arrange returns or replacements. They wrote off $34,000 in unsellable inventory. When they came to us, we reviewed their SKU list, provided matched-quality samples, and now supply them on a recurring 90-day cycle with consistent quality.

Setting up a reliable moissanite wholesale program is harder than it looks. New brands tend to compare unit prices first and treat suppliers as interchangeable, but the differences between a well-run wholesale program and a poorly managed one show up in defect rates, consistency across orders, and support when problems arise. We run a dedicated moissanite wholesale program for B2B buyers worldwide, and this guide walks through exactly how the program works—from registration and pricing to MOQs, QC, payment terms, and support.

What a Proper Moissanite Wholesale Program Delivers

A wholesale program is not just a discounted price list. It is a structured business relationship designed to make recurring procurement predictable. The components that matter:

Verified tiered pricing: Unit prices based on committed order volume, not ad-hoc negotiation. Prices should be published in a wholesale catalog and updated on a predictable schedule (typically quarterly as stone and metal prices shift).
Dedicated account contact: A named account manager who knows your brand, your quality standards, and your reorder cadence—not a generic sales inbox that cycles through representatives.
Documented QC standards: Written inspection criteria (AQL level, stone grade verification, plating thickness, dimensional tolerances) that apply to every order, so quality does not vary from batch to batch.
Consistent production scheduling: Predictable lead times by SKU category, with reserved production capacity for wholesale accounts so your orders are not pushed aside for larger clients during peak season.
Returns and warranty framework: Written policy for defective goods, stone loss, and manufacturing defects—no arguments about whether a problem is "factory defect" or "customer damage."
Private label and branding support: Laser engraving, custom packaging, branded tags, and blind drop-shipping options so the product arrives under your brand, not the factory's.
Sample program: Ability to order samples at reduced MOQ (or sample pricing) to test quality and photography before committing to bulk orders.

Many trading companies list themselves as manufacturers and advertise "wholesale pricing," but they lack several of the above components—particularly dedicated QC and direct production scheduling. The result is the kind of surprise the Australian retailer encountered: inconsistent quality from batch to batch and no one to contact when problems appear. ISO 9001 quality management certification is one indicator that a wholesale program is built on documented, repeatable processes rather than ad-hoc production runs. Explore our moissanite wholesale program details.

Industry Standard vs HOLYCOME Wholesale Program

The table below compares common wholesale program features across the moissanite jewelry supply industry against our standards:

Program Feature	Industry Typical	HOLYCOME Standard
Minimum order (silver, per SKU)	100-200 pieces	30 pieces
Minimum order (gold, per SKU)	50-100 pieces	20 pieces
Sample pricing	2x-3x unit price	1.5x unit price
Standard QC inspection	AQL 2.5 spot check	AQL 1.5 with 100% visual on gold pieces
Rhodium plating thickness	0.3-0.8 microns	2-3 microns
Production lead time (silver)	25-40 days	15-20 business days
Production lead time (gold)	35-50 days	20-25 business days
Dedicated account manager	Sales pool, rotating reps	Named contact for every wholesale account
Wholesale catalog	On request only; often outdated	Updated monthly; digital + PDF available
Private label engraving	Available at $0.5-1.5/pc extra	Included free on orders 100+ pieces
Warranty on manufacturing defects	30 days from receipt	12 months from shipment
Payment terms for established accounts	100% T/T upfront	30% deposit / 70% before shipment; Net 30 for accounts over $20k/year

These differences are not marketing claims—they are written into our wholesale program agreement. The 30-piece silver MOQ, for example, is set deliberately low to support small DTC brands and jewelry designers who cannot commit to hundreds of pieces when testing a new design. See our wholesale pricing structure.

Wholesale Program Registration and Onboarding

Opening a wholesale account follows a straightforward process:

Inquiry and qualification: Submit business information (company registration, website, resale certificate or tax ID for US buyers, estimated annual order volume). We review new accounts within 2 business days. Sole proprietors and new brands without a long track record are accepted—we work with startups.
Catalog and pricing: Once approved, you receive access to our wholesale catalog with tiered pricing by volume. The catalog includes unit prices for silver and gold pieces, stone grades (DF/GH/near-white), stone sizes, and available finishes.
Sample order: We strongly recommend a sample order before bulk purchase. Samples are billed at 1.5x unit price and ship within 5-7 business days. Sample cost is credited back on your first bulk order (up to $200).
Account setup: After sample approval, we set up your wholesale account with your SKU preferences, branding files (logo for engraving and packaging), shipping account details, and payment preferences.
First bulk order: Place your first production order. Standard lead times begin from deposit receipt and design confirmation.
Reorder portal: Established accounts get access to a simple reorder system that references past orders by SKU, making reorders a 5-minute process.

The onboarding process typically takes 7-14 days from initial inquiry to first bulk order placement, depending on how quickly samples are approved. Learn about wholesale account registration.

Wholesale Price Structure and Volume Tiers

Pricing tiers are applied per style per order (not aggregated across SKUs), with cumulative annual volume unlocking higher tiers across all orders:

Tier 1 (Starter): 30-99 pieces per SKU. Base wholesale pricing. Available to all approved accounts.
Tier 2 (Growth): 100-299 pieces per SKU, or $15,000+ annual spend. 8% discount off Tier 1 pricing.
Tier 3 (Partner): 300-999 pieces per SKU, or $50,000+ annual spend. 15% discount off Tier 1 pricing; priority production scheduling; Net 30 payment terms.
Tier 4 (Strategic): 1,000+ pieces per SKU, or $150,000+ annual spend. Custom pricing; dedicated QC inspector assigned; exclusive design support; Net 45 terms.

Volume discounts are applied automatically on quotes—you do not need to negotiate. If you cross into a higher tier mid-year due to cumulative volume, we retroactively apply the higher-tier discount to orders placed after crossing the threshold. Stone price volatility (particularly for gold) is managed through quarterly price reviews; we lock pricing on confirmed orders for 60 days from quote.

Private label options at wholesale:

Laser engraving of your brand name/logo inside ring shanks or on bracelet clasps: free on orders of 100+ pieces per SKU, $0.40/pc below that
Custom packaging (branded boxes, pouches, polishing cloths): available at $0.80-$3.50 per set depending on packaging tier
Blind drop shipping: $3.50 per order handling fee (no factory branding on packing slip or outer carton)
Custom tags and SKU labeling: free on orders 200+ pieces

View our wholesale catalog PDF for current pricing.

QC, Lead Times, and Shipping for Wholesale Orders

Wholesale QC follows the same rigorous standards as our retail production, with additional wholesale-specific checks:

Quality control for bulk orders. Every wholesale order receives AQL 1.5 inspection (more stringent than the AQL 2.5 standard common across the jewelry industry). Gold pieces receive 100% visual inspection on every unit. Silver pieces over 200 units receive AQL 1.5 with additional random pull-tests on clasps, stone settings, and plating adhesion. Stone grades are verified against ordered specifications using our in-house GIA-trained gemologist team.

Lead times by category:

Silver rings: 15-20 business days
Silver earrings: 12-18 business days
Silver pendants/necklaces: 15-20 business days (tennis necklaces: 25-30 days)
Silver bracelets/tennis bracelets: 15-20 business days
Gold rings: 20-25 business days
Gold earrings: 18-22 business days
Gold pendants/necklaces: 20-25 business days (tennis necklaces: 30-35 days)
Gold bracelets: 20-25 business days
Custom OEM designs: 35-50 business days including prototype approval

Shipping and logistics. Standard wholesale shipping is via DHL Express (3-5 business days worldwide) or FedEx for US destinations. We also support sea freight for orders over 50kg (more economical for large bulk shipments, typically 25-35 days door-to-door). EXW Wuzhou and FOB Shenzhen terms are available; CIF and DDP can be quoted on request. All shipments include detailed packing lists with SKU breakdowns, photos of the packaged goods before sealing, and tracking information. See wholesale shipping options.

Payment Terms and Account Support

We offer several payment structures depending on account history and order size:

New accounts (first 3 orders): 30% deposit via T/T or wire transfer at order confirmation; 70% balance before shipment (after QC photos provided). PayPal and credit card accepted for orders under $5,000 (3% processing fee applies).
Established accounts (after 3 successful orders, $5,000+ lifetime spend): 30% deposit / 70% before shipment; optional 50% deposit / 50% Net 15 for accounts in good standing.
Partner tier ($50,000+ annual): Net 30 terms on the balance (30% deposit, 70% due 30 days from shipment), subject to credit approval.
Strategic tier ($150,000+ annual): Net 45 terms; custom payment schedules available for seasonal buying.

Trade Assurance (Alibaba) is available for buyers who prefer escrow-style payment protection on initial orders. Letter of credit at sight accepted for orders over $50,000.

Ongoing support. Wholesale accounts receive:

Direct contact with your account manager via WhatsApp, WeChat, or email (responses within 12 business hours)
Production progress photos at mid-production and pre-shipment stages
Quarterly product updates: new designs, new stone cuts, new finishes available
QC reports available on request (inspection data, defect rates by category)
Marketing support: high-resolution product photos, lifestyle images, and stone education content for your website and social channels
Repair and warranty support: replacement stones and repair service for defective pieces, even beyond the standard 12-month window (parts and labor billed at cost)

Which Wholesale Tier Fits Your Business?

Different buyers should approach wholesale differently based on their stage and volume:

New DTC brands and designers (testing phase): Start with Tier 1, 30-50 pieces per SKU in silver. Order samples first to validate quality and product photography. Focus on 3-5 core SKUs (solitaire ring, stud earrings, tennis bracelet, pendant, wedding band) rather than spreading budget across 20+ designs. Use sample photography to build your product pages before bulk arrives.

Growing brands ($50k-200k annual revenue): Move to Tier 2 by consolidating orders to 100+ per SKU on proven sellers. Take advantage of the 8% volume discount to improve margins or fund customer acquisition. Begin exploring private label branding and custom packaging to build brand equity. This is the right stage to establish a reorder cadence (typically 60-90 day cycles) so you never run out of top sellers.

Established brands and retailers ($200k+ annual jewelry revenue): Target Tier 3 or Partner status to unlock priority production and Net 30 terms. At this volume, you should be co-developing exclusive designs with your supplier to differentiate from competitors who are all buying the same catalog items. Attend our factory in Wuzhou for in-person QC and relationship building—it changes the dynamic dramatically.

Distributors and importers ($1M+ annual): Strategic tier with custom pricing, dedicated QC, and seasonal planning support. We produce exclusive lines for distributors in the EU, US, and Australia under contractual arrangements that protect design exclusivity in their markets. Contact us directly to discuss distributor agreements.

Frequently Asked Questions

Q: What MOQ do you require for a first wholesale order?

A: 30 pieces per SKU for silver, 20 pieces per SKU for gold. Sample orders (individual pieces at 1.5x unit price) are available before committing to bulk, with sample cost credited back on your first bulk order up to $200. There is no minimum first-order total value—you can start with a 30-piece test order of one SKU.

Q: How do I register as a wholesale buyer?

A: Submit your business information (company name, website or selling platform, estimated annual jewelry volume, target market) via our wholesale inquiry form. We review and approve accounts within 2 business days and send the wholesale catalog and price list upon approval. US buyers should provide a resale certificate for sales tax exemption.

Q: Do you offer wholesale price lists for all products?

A: Yes. Approved wholesale accounts receive a digital catalog with tiered pricing for every SKU. The catalog is updated monthly as metal and stone prices change. Custom OEM designs are quoted individually based on specifications. We do not publish wholesale prices publicly because they vary by volume tier.

Q: Can I order mixed styles in one shipment?

A: Absolutely. You can combine multiple SKUs (rings, earrings, necklaces, bracelets) in a single order and single shipment. MOQ applies per SKU, not per shipment—so an order of 30 rings + 30 earrings + 30 pendants qualifies as Tier 1 for each. Mixed orders ship together to reduce freight cost.

Q: What payment methods do you accept for wholesale orders?

A: T/T bank wire transfer is standard (and preferred, no processing fees). We also accept PayPal and credit card for orders under $5,000 (3% processing fee). Alibaba Trade Assurance available for initial orders. Established Partner and Strategic accounts qualify for Net 30/45 terms after credit approval.

Q: What is your return policy for wholesale orders?

A: Manufacturing defects (stone loss from poor setting, plating defects, dimensional errors, wrong stone grade) are fully covered: we replace defective pieces at our cost including shipping, or issue credit toward your next order. Defects must be reported within 30 days of receipt; we cover manufacturing defects for 12 months from shipment. Damage from customer wear, resizing, or mishandling is not covered, but we offer repair services at parts cost.

Key Takeaways

A proper moissanite wholesale program includes tiered pricing, dedicated account management, documented QC, and warranty—not just discounted prices
Our MOQ starts at 30 pieces per SKU in silver (20 in gold)—friendly to new brands
AQL 1.5 inspection is stricter than the industry-standard AQL 2.5; 2-3 micron rhodium outlasts typical 0.3-0.8 micron plating 3-4x
Lead times of 15-25 business days for standard production are 30-40% faster than industry averages
Different volume tiers (Starter/Growth/Partner/Strategic) unlock progressive discounts and terms
Sample first—sample cost is credited back on your first bulk order

Setting up a wholesale account is straightforward: register, get approved in 2 days, order samples, confirm quality, then place your first bulk order. If you have been burned by inconsistent suppliers or hidden trading companies passing as manufacturers, our program is designed to eliminate exactly those surprises. Apply for a moissanite wholesale account or reach out with your SKU list and target volumes—we will send a customized quote within 24 hours.