Ordering your first princess moissanite pack is where a new line either gets off the ground or ties up cash in slow sizes. The temptation is to buy a little of everything; the disciplined approach is to buy the sizes that actually sell and leave the rest to reorder. This is the checklist we walk new retail partners through before they place the first order.
The stones to include
A first princess pack should cover the three jobs a princess stone actually does: solitaire rings, stud earrings, and signet settings. The mix below is built from reorder data.
| Size (mm) | Stones | Job | Wholesale each (USD) |
|---|---|---|---|
| 4x4 | 2 | accents, small pendants | $10 - $18 |
| 5x5 | 3 | studs, signets | $18 - $30 |
| 5.5x5.5 | 2 | entry solitaire | $26 - $42 |
| 6x6 | 2 | main engagement size | $35 - $58 |
That is nine stones, around $250 to $380 wholesale. Add a single 7x7 as a display piece and the pack reaches ten stones.
The mountings to include
Loose princesses do not sell themselves. Pair the stone order with two or three mountings so customers can see the scale.
- A four-prong solitaire in 6x6: the default engagement setting.
- A bezel setting in 5x5: for daily wear and signet buyers.
- A stud earring basket in 5x5: to demonstrate the earring line.
Skip the pavé bands, the halos and the fancy mounts on the first order. Add them once you know the local customer wants them.
What to leave out
Three sizes and grades to skip on the first order. Sizes above 7x7, because they turn slowly and tie up cash. Color grades below D-F, because the princess corners show body color. And mixed ratios, because a square and a slightly rectangular princess are two products under one name. Start square, add rectangular later if customers ask.
Reorder logic after quarter one
At the end of the first quarter, reorder the sizes that actually sold. The 5x5 and 6x6 sizes usually justify a second order within three months. The 4x4 moves only if you are doing a lot of accent work. Do not add new sizes on the first reorder; deepen the proven ones. The line grows by depth on sizes that sell, not by range on sizes that may not.
Pricing the starter pack at retail
The nine-stone pack costs around $250 to $380 wholesale. Set in the three mountings and sold as solitaires, studs and signets, the pack retails for roughly $1,000 to $1,500 if every stone sells. That is the math that makes the starter logic work: the capital outlay is small enough that a slow first quarter does not hurt, and the upside funds the next order. Compare that to a fifty-stone order at $1,500 that sits half sold at the six-month mark, where the carrying cost erases the per-stone saving.
Common first-order mistakes
The first mistake is ordering the largest size because it looks impressive in the tray. The 7x7 and 8x8 princesses turn slowly and tie up cash. The second is mixing color grades to save money; the corners show body color, and a G stone next to a D on the display card is obvious. The third is ordering no mountings. A drawer of loose princesses does not sell; one mounted solitaire on a stand sells three loose inquiries. Start small, mount the proven sizes, and let the local customer teach you what they want.
Adding a second SKU later
Once the square princess line is moving, the second shape to add is the slightly rectangular princess, around 1.10:1. It reads more like an emerald cut but keeps brilliant sparkle, and it sells to customers who liked the square outline but wanted something less bridal. Do not add it on the first order. Wait until a customer specifically asks for a rectangular princess, then order a single stone to test. If it reorders, expand the rectangular float; if it sits, you have only tied up one stone rather than a whole SKU.
That discipline keeps the starter pack small and the reorders focused, which is the difference between a line that funds itself and one that sits in a drawer.
Reorder on data, not on hope.
Write down every sale by size and reason for the first six months. That log is worth more than any sales rep's recommendation, because it tells you what your specific customer buys rather than what the market supposedly wants. Most new jewelers order on gut the first time and on the log the second; the starter pack is small enough that the first order's mistakes cost very little.
That is the whole point of starting small: the learning is cheap and the reorder is informed.
Avoid the temptation to buy big because the per-stone price looks low.
Starter-pack princess stones are in the loose stone catalog under Princess Cut.