A Midwest bridal boutique ordered 1,200 loose moissanites for spring 2025, split evenly across six cuts. By August they were discounting 14k marquise and heart stones at 40% off while their round and oval rings sold out in six weeks and they were reordering twice a month. The stones were fine. The cut mix was wrong. Here is the framework we use with our wholesale accounts to plan a 2026 cut buy, so your inventory sells through instead of sitting in a tray.
Why the cut mix is where most wholesale losses happen
Loose moissanite is a 9.25-Mohs, GRA-certified commodity; the stone itself rarely varies enough to justify a 25% price spread between suppliers. What changes is demand by cut. Based on reorder patterns we see across US and EU accounts, rounds run about 58–65% of loose-stone pull-through in a normal bridal boutique, ovals 12–16%, pears 6–9%, cushions and princesses 4–7% each, and step cuts (emerald, asscher) plus fashion cuts (heart, marquise) 2–5% combined. A buyer who splits six cuts evenly is overstocking the slow 3% cuts by a factor of three.
| Cut | Typical share of boutique loose-stone pull-through | Expected turnover (weeks) |
|---|---|---|
| Round brilliant | 58–65% | 3–6 |
| Oval | 12–16% | 5–8 |
| Pear | 6–9% | 8–12 |
| Cushion / Princess | 4–7% each | 8–14 |
| Emerald / Asscher | 2–4% each | 10–16 |
| Heart / Marquise | 2–4% combined | 14–24 |
Specs we publish on every parcel, and where our bar sits above industry
Every loose stone in our wholesale program ships with a GRA certificate, a matching laser-inscribed girdle, and an internal QC sheet. The numbers we hold ourselves to:
- Cut proportions: rounds held to table 55–62%, depth 59–63%, girdle thin-to-slightly-thick. Industry norm for cheap parcels is "good enough" with no proportion sheet; we reject stones outside the window before they are listed.
- Color: inventory listed as D–E–F near-colorless for 90% of stock; we do not mix Faint Green moissanite into colorless parcels the way some lots do.
- Clarity: SI-equivalent or better for every stone we sell loose; eye-clean by 30cm inspection. Our incoming rejection rate runs around 3.5% vs a market average we estimate near 8–10% for ungraded parcels.
- Match set: matched pairs and bridal-side stones are cut from the same rough batch so color and facet pattern align in a ring set.
How to plan the buy by customer type
Small-batch opening buyer (first order, MOQ 20–50 pcs)
Stick to rounds and ovals in 1ct, 1.5ct and 2ct equivalents. That covers roughly 75% of walk-in engagement demand. Add four to six pears or cushions only if your store already sees that request. Do not open with a fashion-cut tray — those are reorders, not opening SKUs.
High-end bridal boutique
Build a ladder: rounds in 1–3ct, ovals in 1.5–3ct, and one emerald or asscher step-cut tray for the design-led clientele. Order matched pair sets for bridal bands. Reorder the fast movers on a 45-day cycle.
Private-label / manufacturing program
Buy by carat ladder in bulk (50–200 pcs per size), lock a price band for the season, and ask for production-run consistency so six months later your reorder matches the original setting stock. We hold cut-sheet archives per lot so a reorder is a like-for-like match.
One more planning lever most buyers forget: size ladders move faster than cut variety. A 1ct round and a 2ct round are two different products for two different budgets, and stocking both beats stocking six cuts at one size. We see accounts that double their pull-through simply by widening the carat ladder on rounds and ovals before widening the cut list.
Frequently Asked Questions
What is the minimum order for wholesale moissanite?
Our opening MOQ is 20 loose stones, mixed across sizes within a cut, with most boutiques starting between 20 and 50 pieces. Manufacturing and private-label programs start at 100 pieces per carat ladder.
Do all stones come with a certificate?
Yes. Every loose wholesale stone ships with a GRA certificate and a laser-inscribed girdle number matching the paper. We can also supply IGI-graded parcels on request for US accounts that require it.
Can I mix cuts in one wholesale order?
Yes. MOQ is counted across the whole parcel, so a first order can include rounds, ovals and pears as long as the piece count clears 20. Price breaks apply at 50 and 100 pieces total.
What carat sizes should I stock first?
Start with 1.0ct, 1.5ct and 2.0ct equivalents, which cover about 70% of engagement requests. Add 2.5ct and 3ct once the smaller sizes turn over in under six weeks.
How fast do reorders ship?
Standard parcels ship within 5 business days of confirmation. Custom cut-sheet or matched-pair sets take 10–12 business days. DDP shipping to US and EU addresses is available on orders over 50 pieces.
Takeaways
- Plan your cut mix around demand share, not equal rows in a tray — rounds alone justify the majority of your spend.
- Require cut proportions, color consistency and GRA paper on every parcel; that is where cheap lots lose money in returns.
- Open with rounds and ovals, add fashion cuts only when they show up as repeated customer requests.
- Request a sample parcel: MOQ 20 pcs, ships in 5 business days, GRA-certified.
Explore our loose moissanite range, read more on our buying guides, or view the engagement ring settings boutiques pair with our stones. Wholesale accounts can request a cut sample directly.