A boutique ran out of 6.5 mm round moissanites in week three of a bridal month and had to turn away four solitaire sales while waiting on a reorder. The same shop, the year before, had overstocked 4 mm melee that sat untouched for 14 months. Two failures, one cause: no reorder rule. Wholesale moissanite stock needs a cadence — when to reorder five stones and when to reorder fifty.
This guide sets a simple stocking and reorder strategy so buyers stop trading stockouts for dead trays.
Separate your fast movers from your slow movers
Not every SKU deserves the same reorder depth. Start by tagging your stock:
- A items (reorder often, shallow). Standard 6.5 and 7.0 mm D-F round solitaires and basic studs. These turn every 4-6 weeks. Reorder small quantities (10-20 stones) before they hit zero.
- B items (steady, medium). Oval 7-8 mm, princess, cushion. Turn every 8-12 weeks. Reorder 5-10 stones at a time.
- C items (slow, deep-capital risk). Large 9 mm+ stones, fancy shapes, odd millimeter sizes. Turn once or twice a year. Hold only one or two, and reorder on demand rather than speculatively.
The shape data behind the A/B/C split is in round versus oval demand; the size logic in carat pricing tier breakpoints explains why standard sizes are A items.
Set the reorder point, not the reorder date
Reorder by trigger, not by calendar. For an A item, set a reorder point at roughly two weeks of forecast demand — if you sell four 6.5 mm rounds a month, reorder when the tray drops to two stones. This avoids both the bridal-month stockout and the overbuy. For matched-pair stock like studs, reorder in even numbers and keep a safety pair, per grading matched stud pairs. Always tie the reorder to a consistent parcel so new stones match old ones on the tray — see parcel color consistency.
Clear the slow stock before it rots
C items that have not moved in 12 months should be repriced into a clearance bundle rather than left to age. Moissanite does not degrade, but the cash tied up in a dead tray could have turned three times in an A item. The resale grading that protects the slow lot's value is covered in our companion guide on grading loose moissanite for resale. And keep the paperwork honest on whatever you reorder: FTC Jewelry Guides (16 CFR Part 23) requires truthful grade disclosure, so a clearance stone still ships with its real grade.
Pair the loose-stone reorder with the setting reorder — read ring setting stock levels so you never have stones with no mounts or mounts with no stones.
Build a simple reorder calendar
The cadence does not need software. Count your A-item trays once a week on the same day, and reorder any tray that has dropped below its reorder point. B items count every two weeks; C items once a quarter. A standing wholesale account with a fixed lead time of two to three weeks means the new parcel lands before the tray goes empty, which is the whole point of the trigger. If your supplier's lead time stretches to six weeks around holiday season, move the reorder point up by a week so the longer lead time does not cause a stockout.
Keep the reorder parcel matched to the stock already on the tray. The resale grading that protects the slow lot's value is covered separately; the reorder itself should pull the same grade and growth-run so new stones do not read as a warm row against old ones. And keep the paperwork honest on whatever you reorder: FTC Jewelry Guides (16 CFR Part 23) requires truthful grade disclosure, so a clearance stone still ships with its real grade.
How much safety stock should I hold?
About two weeks of forecast demand on A items. More than that ties up cash; less invites the bridal-month stockout that costs more than the holding cost.
When should I reorder five stones versus fifty?
Five for slow, high-value C items bought on demand. Fifty (or a full parcel) for A items at the standard size, where volume buys a better unit price and turnover justifies the depth.
How do I keep new stock matching old on the tray?
Reorder the same growth-run grade and ask for a face-up matched parcel. A mismatched new lot reads as a warm row on a white tray even if the grades match on paper.
What do I do with stones that have not sold in a year?
Bundle them into a clearance lot and free the cash. The stone itself is fine; the opportunity cost of holding it is not.
Reorder on cadence from HOLYCOME. We offer standing wholesale accounts with matched, growth-run parcels sized to your A/B/C turnover, so fast sizes never run out and slow sizes never pile up. Tell us your monthly sell-through and we will set your reorder points. Apply for a wholesale account and request the restock price list — minimum order 20 stones, mixed grades and cuts.
